# The structure of Intents: Labels | Tags

Labels are groups of similar content. 

The role of Labels is to provide a structure for the entire content, to tag (specify) the subject of the knowledge. In the content development process, they help content engineers to figure out where in the knowledge tree a given intent is located. Labels do not have any influence on how the matching is being performed. 

![](https://lh5.googleusercontent.com/Zec3pniEZFKsJI9CV0fVVIeCsutTUu7ksXqk_OHN8in_r-_R-777B9YQi_qh_lm0olPmnGVA9fNL2M7VlbUuQ-6wXujJYDBdLWVn3kVmpCrbVI0tn2Dnk71gFCykgq84cZrKaS0A=s0)